FRANCHISE GUIDE

Insider Tips to Buying A Franchise

10 Criteria for Choosing a Franchise
What should you look for in a franchise opportunity? What questions should you ask? What warning signs do insider’s look for in evaluating a franchise opportunity? What are the ten critical criteria you should use in evaluating a prospective franchise opportunity?

Lies, Damned Lies & Franchise Statistics
In your franchise search, you will almost certainly read statistics “proving” that buying a franchise is a surefire, can’t-miss, guaranteed ticket to small business success, while starting an independent business dooms one to instant failure, humiliation, and banishment. Guess what? Somebody’s lying.

BRAVE NEW FRANCHISES
In recent years, a bold new generation of franchises have burst on the scene. What they lack in size and longevity they’re making up for in youthful energy, innovation, personal attention and a host of other benefits. Here are a few reasons to give them a look.

Setting Goals for Franchise Success
Joe Mathews explains the importance of setting clear goals before deciding which franchise opportunity is best for you.

WHAT TO LOOK FOR in a Franchise.
The first step in finding the BEST franchise opportunity is understanding that there is no single best opportunity. What’s important is first understanding your own needs and motivations, so you can find the best franchise opportunity for YOU.

A Consumer Guide to Buying a Franchise
(Federal Trade Commission)
According to the FTC, “…By purchasing a franchise, you often can sell goods and services that have instant name recognition and can obtain training and ongoing support to help you succeed. But be cautious. Like any investment, purchasing a franchise is not a guarantee of success.” In this article, the FTC provides sound advice on the benefits and responsibilities of franchise ownership, what to look for in a franchise opportunity, how to investigate a particular franchise opportunity, and where to go for more information.